Technical precision with character. The robot-tooth signet should feel trustworthy, not cold.
Nachtly Brand
Markenrichtlinien & Designsystem v0.1
A practical brand book for Nachtly collaborators: logos, colors, typography, voice rules, and usage guidance for docs, website, demo, sales decks, and partner material.
ROBOTIK, FREUNDLICHBrand principles
The brand should feel calm, precise, trustworthy, and operational. Nachtly is technical healthcare infrastructure, not a playful mascot brand.
Interfaces and documents should be quiet, spacious, restrained, and operationally clear.
EU AI Act, DSGVO, auditability, and no patient-data processing are product-level defaults.
Logos and files
Use the full color logo on light surfaces. Use the white version on dark backgrounds. Keep clear space around the mark and avoid recoloring.
Color system
Use the 70/25/5 rule in product UI: 70% Porzellan/Paper, 25% ink/Nachtly Deep, 5% Nachtly Teal.
Nachtly Deep#004346
Nachtly Teal#2BB3A6
Nacht#0A1A2E
Porzellan#F3F6F6
Schmelz#E8F1F4
Status OK#2F7D5B
Warnung#C58940
Kritisch#B23A48
Typography
The typography stack separates editorial presence, product clarity, and machine-readable operational data.
Fraunces — display/editorial headings, never below 28px
Ruhe ist eine Funktion.
Inter Tight — app UI, body, navigation, forms, tables
14 Artikel mit niedrigem Bestand.
JetBrains Mono — quantities, lot numbers, codes, labels
LOT A-26-04-118 · QTY 36 · 04:12
Voice and copy
German product copy uses Sie-Form: clear, short, no sales tone, no emojis, no alarmism.
Preferred examples
Zyklus 04:12 abgeschlossen. 4 Behandlungszimmer aufgefüllt, 36 Aufgaben erledigt.
14 Artikel mit niedrigem Bestand. Nachbestellung vorbereitet.
Charge A-26-04-118 ist abgelaufen. Aus Bestand entfernt, dokumentiert für MDR-Audit.Use for
- Product UI and demo flows
- Website, decks, and partner documents
- Clinical operations and compliance-oriented copy
- Audit logs, inventory reports, and task states
Usage rules
Keep Nachtly calm and clinical. The brand can have character, but product communication should remain disciplined.
Do
- Use light Porzellan/Paper surfaces with restrained Deep text.
- Use Teal only for highlights, active states, and key calls to action.
- Keep generous spacing around the logo.
- Use German Sie-Form for product copy.
- State compliance and auditability plainly.
Do not
- Do not recolor, stretch, rotate, or add effects to the logo.
- Do not overuse Teal as a background color.
- Do not use casual mascot jokes or exclamation-heavy copy.
- Do not imply patient-data processing unless explicitly approved.
- Do not use emojis in clinical/product UI copy.